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From Family to Function:
From Family to Function:
In the heart of a family-run enterprise, a new chapter began after our father underwent shoulder surgery, in 2023. The revelation of a gentle approach to pain management, available around the clock and effective in reducing swelling, sparked a desire to explore this further. From the arid landscapes of Joburg, we resolved to bring this remarkable product to the vibrant shores of Cape Town. So, like any good South African family, we rolled up our sleeves, made a strong cup of rooibos, and got to work.
In the heart of a family-run enterprise, a new chapter began after our father underwent shoulder surgery, in 2023. The revelation of a gentle approach to pain management, available around the clock and effective in reducing swelling, sparked a desire to explore this further. From the arid landscapes of Joburg, we resolved to bring this remarkable product to the vibrant shores of Cape Town. So, like any good South African family, we rolled up our sleeves, made a strong cup of rooibos, and got to work.
Today, Ice 2 Action is proudly run by three daughters—each bringing their own flair, hustle, and care to the business. Whether it’s marketing, admin, or client support, we’re involved in every step of your journey. Because when it comes to recovery, we don’t just deliver the gear—we deliver heart, humour, and good old-fashioned TLC.
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